Post by sumiseo558899 on Nov 6, 2024 22:14:56 GMT -5
Interested in expanding your Facebook and Instagram ad campaigns? This is often a challenging task. It is important to note that expanding your Meta campaigns is not just about increasing your budget and tracking your results, but also about steadily increasing your spending while maintaining your performance targets.
Whether you’re looking to lower your cost per action (CPA) or improve your return on ad spend (ROAS), the techniques below will help you increase your budget and content writing service boost these key metrics. Read on for our breakdown of 5 proven methods and scale your ad campaigns successfully.
Create audiences at the campaign level
This method requires that you have been using broad targeting for a while and have noticed a drop in performance. If you haven’t, the first step is to launch a new audience discovery campaign. Include the appropriate geographic and demographic parameters, select automatic placement, upload your best-performing creatives, and give the campaign a few months to collect data.
If you already have a significant amount of data, you can move on to the next step. First, break down all campaigns by age, gender, region, and platform. To do this, click the “Breakdown” button in the upper right corner of the manager and select the desired criterion. Next, analyze the results and highlight the best attributes by ROAS, excluding those with too little cost to draw conclusions.
For example, if you find that women perform better than men, the 25-45 age group performs better than others, Instagram performs better than Facebook, and some regions outperform others, note these attributes and create a new campaign based on the successful audience segments you analyzed.
Recommendation: When choosing segments, make sure the group is broad enough, such as age and region, to avoid being too narrow. Avoid choosing only the two or three best regions, as too narrow an audience will make it difficult to scale and will hurt your performance. Aim for an audience of at least 3 million people.
The goal is to direct Meta funds to audiences that have already demonstrated good results. This campaign targets the top 30-50% of users. Creating this campaign separately will also allow for greater control over the budget, giving you more flexibility to scale and improve results than other campaigns.
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Develop new creatives that change dynamically
The effectiveness of your ad campaigns largely depends on your creative. If your ad budget is over $1,000 per month but your creative is only updated quarterly, this can make it difficult to scale and result in under-increased CPA and ROAS.
It's best to let your creative evolve as your budget increases. Don't just increase your spend weekly or monthly and update your creative quarterly.
! General principle: when you increase your budget by 50%, the number of creatives should double . For example, in the first month you spend $1,000 on 5 videos. By increasing your spending to $1,500 per month by the third month, you should have 10 videos.
Additionally, once you reach $1,500 in spend and 10 videos, we recommend refreshing your creatives every 2 weeks or once a month. We think of creatives as fuel: you need to constantly replenish your stock to keep moving forward.
Optimize your budget based on pixel and algorithm
Avoid significant changes in daily spending in a short period of time. When increasing the daily budget, it is necessary to consider the convenience of the pixel and the algorithm. If you change budgets abruptly, the algorithm may return to learning. Therefore, we recommend a gradual increase in moderate steps.
Example: If you spend $100 per day and are happy with the results, start increasing your budget by 10% every two days. If the numbers remain stable or increase, after a few weeks you can try increasing your budget by 20% every few days. It is important to not make more than two daily budget changes greater than 20% within 24-48 hours.
Tip: Don't adjust your budget multiple times a day or react abruptly to changes in daily metrics. Volatility is normal. Frequent budget changes can lead to additional volatility and return your ad sets to learning mode, which will negatively impact your results.
Separate campaigns into stable and experimental elements
If your ad account consists of one large campaign with different ad sets for verified and new audiences/creatives, you should split them into separate campaigns.
While you can control budget and pixel status at the ad set level, you'll get the best results by splitting your campaigns. It's important to find a balance between algorithmic control and experimentation.
Spend about 70% of your monthly budget on proven campaigns, leaving 30% for experiments. This will allow you to accumulate experience and reduce the impact of unsuccessful experiments on the algorithm.
If after three months a successful variant appears in the experimental campaign, move it to the stable category and repeat the cycle with new experiments. Typically, 1-3 elements are tested per month, including audiences, creatives and landing pages, depending on the budget.
Use different objectives for your advertising campaign
If you've tried several of the methods described above and are still seeing failures and rising CPA or ROAS values, it might be time to change your campaign objective.
Often campaigns are aimed at conversions, such as sales or leads. While this is usually effective, sometimes an offer may be unique and require a different approach. In these cases, you can allocate a portion of your budget (approximately 10-20%) to campaigns with other goals, such as engagement, traffic, or awareness.
Whether you’re looking to lower your cost per action (CPA) or improve your return on ad spend (ROAS), the techniques below will help you increase your budget and content writing service boost these key metrics. Read on for our breakdown of 5 proven methods and scale your ad campaigns successfully.
Create audiences at the campaign level
This method requires that you have been using broad targeting for a while and have noticed a drop in performance. If you haven’t, the first step is to launch a new audience discovery campaign. Include the appropriate geographic and demographic parameters, select automatic placement, upload your best-performing creatives, and give the campaign a few months to collect data.
If you already have a significant amount of data, you can move on to the next step. First, break down all campaigns by age, gender, region, and platform. To do this, click the “Breakdown” button in the upper right corner of the manager and select the desired criterion. Next, analyze the results and highlight the best attributes by ROAS, excluding those with too little cost to draw conclusions.
For example, if you find that women perform better than men, the 25-45 age group performs better than others, Instagram performs better than Facebook, and some regions outperform others, note these attributes and create a new campaign based on the successful audience segments you analyzed.
Recommendation: When choosing segments, make sure the group is broad enough, such as age and region, to avoid being too narrow. Avoid choosing only the two or three best regions, as too narrow an audience will make it difficult to scale and will hurt your performance. Aim for an audience of at least 3 million people.
The goal is to direct Meta funds to audiences that have already demonstrated good results. This campaign targets the top 30-50% of users. Creating this campaign separately will also allow for greater control over the budget, giving you more flexibility to scale and improve results than other campaigns.
Lead Panda your reliable partner
Read more
Advertising
Develop new creatives that change dynamically
The effectiveness of your ad campaigns largely depends on your creative. If your ad budget is over $1,000 per month but your creative is only updated quarterly, this can make it difficult to scale and result in under-increased CPA and ROAS.
It's best to let your creative evolve as your budget increases. Don't just increase your spend weekly or monthly and update your creative quarterly.
! General principle: when you increase your budget by 50%, the number of creatives should double . For example, in the first month you spend $1,000 on 5 videos. By increasing your spending to $1,500 per month by the third month, you should have 10 videos.
Additionally, once you reach $1,500 in spend and 10 videos, we recommend refreshing your creatives every 2 weeks or once a month. We think of creatives as fuel: you need to constantly replenish your stock to keep moving forward.
Optimize your budget based on pixel and algorithm
Avoid significant changes in daily spending in a short period of time. When increasing the daily budget, it is necessary to consider the convenience of the pixel and the algorithm. If you change budgets abruptly, the algorithm may return to learning. Therefore, we recommend a gradual increase in moderate steps.
Example: If you spend $100 per day and are happy with the results, start increasing your budget by 10% every two days. If the numbers remain stable or increase, after a few weeks you can try increasing your budget by 20% every few days. It is important to not make more than two daily budget changes greater than 20% within 24-48 hours.
Tip: Don't adjust your budget multiple times a day or react abruptly to changes in daily metrics. Volatility is normal. Frequent budget changes can lead to additional volatility and return your ad sets to learning mode, which will negatively impact your results.
Separate campaigns into stable and experimental elements
If your ad account consists of one large campaign with different ad sets for verified and new audiences/creatives, you should split them into separate campaigns.
While you can control budget and pixel status at the ad set level, you'll get the best results by splitting your campaigns. It's important to find a balance between algorithmic control and experimentation.
Spend about 70% of your monthly budget on proven campaigns, leaving 30% for experiments. This will allow you to accumulate experience and reduce the impact of unsuccessful experiments on the algorithm.
If after three months a successful variant appears in the experimental campaign, move it to the stable category and repeat the cycle with new experiments. Typically, 1-3 elements are tested per month, including audiences, creatives and landing pages, depending on the budget.
Use different objectives for your advertising campaign
If you've tried several of the methods described above and are still seeing failures and rising CPA or ROAS values, it might be time to change your campaign objective.
Often campaigns are aimed at conversions, such as sales or leads. While this is usually effective, sometimes an offer may be unique and require a different approach. In these cases, you can allocate a portion of your budget (approximately 10-20%) to campaigns with other goals, such as engagement, traffic, or awareness.